• Overview

At ARU London, the marketing course is designed to build essential skills in branding, market research, consumer behavior, and digital marketing. The course emphasizes forward-thinking, communication, and originality.

It is accredited by The Chartered Institute of Marketing (CIM), aligning it with industry standards and offering benefits such as reduced assessments for CIM qualification and access to the CIM Marketing Club.

• Entry Requirements

UK or Overseas Qualifications:

• Level 2 qualification (GCSE’s, Secondary School)
• Level 3 qualification such as:
  • A Levels | BTEC | Higher National Certificate (HNC) | Certificate of Higher Education

Work Experience Route:

• Minimum 6 months work experience in the last 2 years under a skilled job category
• A confirmation email (Job Role, Duration of Work) from the employer

• Flexible Timetable Options:

Standard Delivery:
– 2 days a week on-campus classes (10:00 A.M – 04:00 P.M)

Non-Standard Delivery (Evening and Weekend):
– 2 evenings (06:00 P.M to 09:00 P.M) + Saturday (10:00 A.M – 04:00 P.M)

• Modules

Year 1

• Sustainable Business in the Contemporary Environment
• Academic and Professional Skills
• Economics for Business
• Business Finance

Year 2

• Legal Aspects of Business
• Managing Human Resources
• Principles and Practice of Marketing
• Marketing Communications and Branding
• Sustainability in Career Development

Year 3

• Consumer Behaviour
• Executing Business Strategy
• Digital Marketing
• Undergraduate Major Project (Leadership in Practice)

• Associated Jobs

• Advertising Account Manager
• Copywriter
• Market Researcher
• Marketing Executive
• Media Planner or Buyer
• Social Media Manager
• Event Manager
• Public Relations Account Manager
• Product Manager