• Overview:

This course equips students with the skills to excel in modern business and marketing, focusing on digital transformation, entrepreneurship, and brand management. Key themes include sustainability, ethics, and cross-cultural awareness. The final project allows for personalized research. The course is taught by exemplary academics and industry experts, covering internationalisation, digital marketing, and entrepreneurship.

• Entry Requirements: Any Bachelor’s Degree (UK / Overseas) equivalent to Level 6 in the UK

• Duration: 12 Months (1 Year)

• Time Table Schedule:

Standard Delivery:
– Studying on campus 2 days a week (10:00 A.M – 17:00 P.M)

Part-time Schedule:
– Studying on campus 1 day a week (10:00 A.M – 17:00 P.M)

• Modules:

• Postgraduate Study Skills, Research Methods and Ethics
• Principles of International Marketing
• Developing Digital Strategies, Innovation and E-Commerce
• Cross-Cultural Leadership and Human Capital Management
• Customer-Centric Marketing and Strategic Brand Management
• Postgraduate Integrative Project